AI Content Market Size Stats (2023)

Artificial intelligence is transforming the way of approaching content marketing. AI-powered tools are taking over in different areas and “artificial intelligence”, once a buzzword, is swiftly becoming the cornerstone of content creation and marketing. The market for artificial intelligence content is still in its early stages of development, but it is growing rapidly. The search interest for “AI content” reached 100 index points during the week starting on July 9, 2023 and has been within that range over the year.

Below we will explore AI content creation market size statistics.

AI Content Creation (Top 5 Stats)

• The global AI content market is expected to reach $241.80 billion in 2023.
• The AI content market is expected to grow at a compound annual growth rate (CAGR) of 17.30% from 2023 to 2030.
• The United States is the largest AI content market, followed by Asia-Pacific and Europe.
• The top three AI content use cases are marketing and advertising, customer service, and product development.
• AI-generated content can be produced up to 10 times faster than human-generated content.

Source: Statista, Forbes

AI Content Creation Market Share

The AI content creation market is still in its early stages of development, but it is growing rapidly. According to a report by market.us, the global market of AI content is expected to reach $17.6 billion by 2032, at a CAGR of 25.68% during the forecast period.

The content creation artificial intelligence market is segmented by type, application, and end-user. By type, the market is segmented into text, video, and audio. By application, the market is segmented into marketing, sales, customer service, and others. By end-user, the market is segmented into media and entertainment, IT and telecom, retail, education, healthcare, and others.

This is the most used cases for AI content creation platforms:

The major players in the AI content creation market include:

• Jasper
• Copysmith
• Writesonic
• Kafkai
• Article Forge
• Articoolo
• Rytr
• CopyAI
• Peppertype
• Surfer
• GrowthBar
• Scalenut
• Outranking
• Narrato
• AI Writer
• Closers Copy
• OpenAI

Source: market.us, PRNewsWire, HubSpot

AI Content Creation Market Growth

The global AI market is poised for substantial growth and is projected to reach a substantial $407 billion by 2027, reflecting a remarkable compound annual growth rate of 36.2% from 2022 onwards.

ChatGPT made history by swiftly reaching 100 million users, outpacing all other apps. As of February 2023, the chat.openai.com site drew an incredible 25 million visitors daily. According to eMarketer, over 20% of Americans are expected to engage with ChatGPT monthly in 2024.

Meta’s Llama 2, an open-source large language AI model, was trained with 40% more data than its predecessor. Upon launch, it garnered immense interest, with 150,000 download requests within the first week, showcasing the demand for advanced AI tools.

96% of executives acknowledge that generative AI market size is a prominent topic of discussion with their boards, highlighting its strategic importance. In response to the popularity of ChatGPT, 45% of executives have increased their investment in AI technologies.

The user base for generative AI is set to expand significantly, with more than 100 million people in the U.S. projected to use it by 2024. By 2025, this number is expected to grow to 116.9 million. eMarketer predicts that over half of all Americans aged 12 to 44 will be using generative AI by 2025.

46% of U.S. adults express concerns that AI systems are being developed too rapidly. This sentiment varies along party lines, with 41% of Democrats and 52% of Republicans holding differing views on the pace of AI development.

In May, the Biden Administration announced $140 million in funding to establish seven new National AI Research Institutes, bringing the total number of such institutes in the United States to 25. 

Source: SimilarWeb, InsiderIntelligence, Ipsos, Capgemini, WhiteHouse, Facebook

AI Content Creators (Users)

52% of business leaders have incorporated AI content generation into their marketing arsenals. As we look ahead to the end of 2023, a significant 64.7% of business leaders are projected to have experimented with AI content generation.

Nearly one-third of college students admit to using AI content generation tools, with ChatGPT being a popular choice. 60% of these students rely on AI to generate content for more than half of their assignments.

23% of authors in the realm of printed literature have adopted AI tools to aid in the writing process.

Only 8% of newsroom executives see AI as a means to improve content quality and generate text for news stories. Instead, a more substantial 50% see a supportive role played by AI in market research, general research, ideation, and workflow optimization.

Here are the AI content users in different countries:

Source: IBM, SiegeMedia, Intelligent, Statista

AI Content User Activity

Recent statistics reveal that 34% of companies have already embraced AI technologies in their operations. Additionally, an encouraging 42% are actively exploring AI, indicating a widespread interest in leveraging its potential.

28% of U.S. adults have reported their employers utilizing chat-based tools like ChatGPT. Furthermore, 19% noted the use of AI image generators, while 30% mentioned AI deployment for data analysis. Additionally, 21% mentioned AI tools for video generation, and 17% cited AI applications in HR and recruiting processes. 

Within the IT realm, 30% of professionals have observed their colleagues incorporating AI and automation tools to enhance productivity and save valuable time.

Public perceptions regarding AI-generated content vary significantly. While 44% of Americans believe AI-generated written work can match human-created content, 36% go even further, stating that AI content can be superior. However, a sizable 40% remain skeptical, expressing doubts about AI’s ability to match human creativity and insight.

ChatGPT, a leading generative AI model, is recognized by 58% of U.S. adults, but only 14% have experienced it firsthand. Notably, 18% of individuals aged 18 to 29 have embraced ChatGPT at work, underscoring its appeal to younger professionals.

49% of U.S. adults use AI for information searches, and 44% rely on AI for learning new things. While 67% of adults claim to have a good understanding of what AI is, only 51% can identify products and services utilizing AI. 

Source: IBM, Ipsos, PewResearch

AI Content Creation Market on Business

58% of marketers leveraging generative AI witness improved performance, underscoring its efficacy in content creation. These tools enhance creativity and streamline production, driving impactful outcomes.

54% of organizations experience cost savings and efficiencies through AI adoption in IT, business, and network processes. Additionally, 52% note enhanced IT and network performance, highlighting the operational enhancements driven by AI technologies.

48% of businesses report a superior customer experience, demonstrating the role of generative AI in enhancing interactions. 

Despite advancements, 67% of executives believe generative AI won’t significantly disrupt their industry, indicating a measured perspective on its transformative potential. However, 69% of executives anticipate new job roles emerging, showcasing an optimistic view of AI’s impact on employment.

Executives project a 9% improvement in customer engagement and satisfaction within three years, attributing this to generative AI applications. 

Source: InsiderIntelligence, IBM, Capgemini

AI Content Creation Market on Jobs

While 49% of employers believe AI to have a positive impact on job growth, there are mixed perceptions among the public. 

38% of U.S. adults believe that AI will improve white-collar job opportunities, while 42% think it will reduce them. 

For blue-collar jobs, 37% anticipate improvement, but 46% foresee a decline. Globally, 36% of workers expect AI to replace their current job.

A substantial 66% of global adults anticipate that AI products and services will significantly change their lives in the next three to five years.

68% of hiring professionals express hope or cautious optimism about generative AI’s role in recruiting.

Top jobs threatened by AI automation:

1. Telemarketers
2. Title Examiners, Abstractors, and Searchers
3. Hand Sewers
4. Mathematical Technicians
5. Insurance  Underwriters
6. Watch repairers
7. Cargo and freight agents
8. Tax preparers
9. Photographic process workers and processing machine operators
10. New accounts clerks

Top jobs least threatened by AI automation:

1. Recreational therapists
2. First-line supervisors of mechanics, installers, and repairers
3. Emergency management directors
4. Mental health and substance abuse social workers
5. Audiologists
6. Occupational therapists
7. Orthotists and prosthetists
8. Healthcare social workers
9. Oral and maxillofacial surgeons
10. First-line supervisors of fire fighting and prevention workers

Source: WEForum, Ipsos, Research

AI Content Creation Market on Authors

The AI market size is not confined to digital content creation; it has woven itself into traditional mediums, especially aiding authors in their creative journey:

AI Assistance in Writing:

• An intriguing 23% of conventional book authors now embrace AI to enhance their writing process. While AI’s role is multifaceted, it primarily serves as a powerful tool for maintaining grammatical accuracy and ensuring linguistic precision, with 47% of authors leveraging it for this purpose.
• AI extends its influence into the realm of storytelling, with 29% of authors utilizing it to generate plot ideas and craft compelling characters. This demonstrates AI’s potential as a source of creative inspiration.
• However, the majority of authors, less than 10%, have fully integrated AI into the core of their writing process, signaling a blend of human creativity with AI assistance.

Here’s a clearer understanding of the most used cases by authors:

AI in Publishing:

• Publishers, too, recognize the value of AI, with 67% incorporating it in some capacity for recommending or selecting news stories on their websites or mobile applications.

Here’s a more statistics on how new publishers are using AI for selecting stories:

Source: Statista

AI Content Creation Market on Social Media

Facebook utilizes AI to recommend about 15% of feed content from non-followed accounts, leading to a 7% increase in overall platform engagement.

Snap’s My AI chatbot received an astounding 10 billion messages from 150 million users within two months of its launch.

Pinterest implemented AI-powered “shop the look” product recommendations, leading to a 9% increase in conversions during early tests.

Notably, 50% of U.S. adults express interest in understanding how generative AI shapes social media. This curiosity signifies the growing awareness and intrigue surrounding the impact of AI on online interactions.

Source: MetaInvestorRelations, Newsroom, Q22023EarningsReport, InsiderIntelligence

Concerns and Trust in AI Content

As artificial intelligence (AI) continues its integration into daily life, public sentiment reflects a complex interplay of concerns and trust.

Public Concerns:

• 38% of Americans express greater apprehension than excitement about AI’s increasing prevalence, with 46% feeling both excited and concerned. Specific worries include understanding AI algorithms (59%) and the potential misuse of AI to impersonate individuals for unauthorized access (80%).
• Only 23% of U.S. adults trust generative AI’s use in social media, and 39% would lose trust in influencers who increased their AI use. Privacy concerns (66%) and skepticism about search results generated by AI (31%) add to the cautious sentiment.

Business Perspectives:

• In contrast, 74% of business executives believe the benefits of generative AI outweigh the risks. However, 37% of executives acknowledge challenges in explaining results from AI algorithms, indicating a gap in communication.

Consumer Trust:

• Surprisingly, 75% of consumers trust content authored by generative AI, indicating a level of acceptance and faith in the technology’s output.
• 52% of adults trust companies using AI as much as others, suggesting that trust in a company’s integrity remains relatively consistent regardless of AI utilization.

Source: PewResearch, InsiderIntelligence, Ipsos, Capgemini

Conclusion 

The AI content creation market size in 2023 stands at the intersection of innovation, accessibility, and collaboration.The statistics presented here underscore the transformative impact of AI on content creation, heralding a new era where technology seamlessly integrates with human creativity.

As we continue to embrace the potential of AI-generated content, it’s essential to acknowledge its power in fostering meaningful connections, breaking linguistic barriers, and enriching the digital landscape.